1- PUBLICparc x ECAL
Experimentation with retail experience (What if)

Buying a rug online is a strange experience. You're either looking at static product images or exploring complicated VR and AR experiences. But what if you could actually interact with the rug? What if you could run your fingers through its pile, move its fibres with your breath, or even draw patterns on it before it's made?

Brown rug covered in hand-drawn graffiti Green and pink rug shaped like overlapping leaves Fluffy orange rug with a pink grid

About studio

For this workshop, we targeted cc-tapis which is a contemporary rug company based in Milan, aiming to bring its imaginative approach, bespoke attitude and collaborative ethos to each and every project.

We didn't want to reinvent the entire shopping experience. Instead, we wanted to stay close to the brand and its existing website. So, we worked with the actual rug images from the brand's website and experimented with bringing their textures and material qualities to life, keeping the interactions as close to reality as possible.

Collaboration

I collaborated with Yang on this project with continuous guidance and feedback from Publicparc people. Our goal was to create something intuitive, playful, and realistic enough to imagine becoming part of the brand's existing online experience. Something we could actually present to the brand, rather than just a futuristic concept.

Sticky notes: How can users feel the texture of the carpet through a screen? For each collection, a new way of interaction: blow air on fluffy rugs, draw strokes on striped ones, draw patterns to feel a velvet pile Sketch of rug fibres bending under a gesture People gathered around a screen on the floor Sketched phone screens for each rug collection A hand drawing swirls into a brown rug Illustrated rug fibres Presenting the prototype on a tall screen

Final Results

After a week of collaboration, we ended up with a working prototype and a video demonstrating our concept. We designed three distinct interactions, each tailored to the textures and characteristics of different rug collections, exploring how people could experience the materiality of rugs through a screen.

Painting a leaf pattern onto the green rug on a phone A smiley drawn into the brown rug's pile on a phone The green rug's "To paint" screen on a phone

2- RNDRStudio x ECAL
Re-structure Workshop - Sledgehammer

During this one-week workshop at ECAL, we used machine learning tools to decompose music videos into their constituent parts: segmented scenes, detected gestures, extracted colors, analyzed beats, separated audio stems, transforming linear audiovisual artifacts into structured datasets. These components were then reimagined as interactive, non-linear systems: explorable maps, generative timelines, rhythm-driven interfaces, and self-recomposing structures built with the OPENRNDR framework.

Roles and Responsibilities:

For this workshop, I worked with Sina and Seoyun. We generated and explored ideas together as a team, combining our perspectives to shape the concepts we took forward. The end result was a audio/visual digital experience which we presented our outcome to the audience.

The team working on laptops during the workshop
Board of music video frames grouped and annotated by theme A visitor's silhouette in front of a projected mosaic of a face
A laptop rendering a face as a grid of pixels

3- Modular Mindset - Animation for music label

As part of a semester workshop, I was tasked with creating a modular, animated visual identity for a fictional music label, exploring the intersection of motion design and procedural systems. Using Cavalry, I developed dynamic visual systems that evolve according to a set of precise rules while maintaining graphic coherence and a strong connection to the label’s sonic universe. The objective was to create a flexible identity capable of adapting seamlessly across digital interfaces and scales, from smartphone screens to large-format billboards.